Workshop Reflection: Using advanced technologies and gamification in engaging audiences in event experiences.

As part of my course Contemporary Issues in the Events Industry, I had to deliver a workshop in front of my fellow students related to the topic of how using advanced technologies and gamification can engage audience and influence the event experiences. At first when I choose the topic of the workshop I did not do it because I was interested in the subject, I choose it as a colleague of mine signed up for the same one and we are making a good team together.

Later, when I started researching the topic into depth to prepare as good as possible for the workshop, I found the area within technologies and ways they have been used in the events world for fascinating. I have learnt so much about the current technological trends used in the industry, I have also learnt new events and technological vocabulary which will help me on the field someday. I did not have any regrets choosing this topic for my workshop as it helped me to expand my knowledge for the events industry and see the technological use these days as a good and helpful tool to engage audiences.

My group had five members. During the preparation period of the workshop we faced challenges in our time management. Everyone was focusing on assignments important for the moment and not planning. As a drawback for the whole team I would point out the rear meetings we were all attending. There were very few of team that we all five of us were there. Sometimes, we did face another challenge related to the communication, we did have quite strong team leaders in our group with strong personalities which were silently trying to take the charge from one another. Also, we did communicate via social media for most of the time and often there was misunderstanding. However, we managed to put all these aside the last two weeks before our deadline and we tried to focus on delivering an excellent and engaging workshop. I would even say we did great work as team, despite the tension during our meetings, we were still there to help each other and work together. I must say that I was away for a week just before our workshop, but my team did not get mad at me. They kept updating me on decisions they have taken during meetings and I have been sending them my findings from abroad. I have positive feelings about our performance, I believe we worked out way through the challenges and manage to stay professional and focus on the assignment. Based on the feedback we have received from our tutors, I can confirm they also have appreciated our work as team. They have pointed out that we were well organised, professional and with good energy when delivering the workshop, and interactive with our audience.

What I would focus next time when delivering a workshop is a clear time management strategy when it comes to interacting with the audience. We did have a few activities which take slightly more of the time we had planned, and our tutors have noticed that based on the feedback given.

Pros and Cons of using social media for your next event?

Social media? Good or Bad for the world of events?

download (1)

This has been one of the most frequent question discussed and probably will always remain two sided (SocialMediaToday, 2012). With the fast development of social media and all the new live streaming tools available with Facebook, Instagram, Snapchat and others, the debate is getting bigger (Bhattacharya,2018; SocialMediaToday, Solaris,2018). However, as mentioned there is no right or wrong answer! What event’s organizer should be aware is that there is always will be positive and negative effects with using social media. In addition, to minimising the cons and increasing the pros, they should clearly think about their social media marketing strategy and they should know their aim and objectives (Buono,2013). Otherwise, social media might kill their event.

With this blogpost will be identifying some positive and negative social media can have on your event and attendees. Hopefully, this can help the event gurus in the industry to decide on which approach they will use for their next event.

 

Positive Impactssocial-media-breaking-news

  • Brand Visibility – make your event visible! Events attendees are using social media websites as Facebook, Twitter, Instagram, LinkedIn even Pinerest (Eden, 2011). This gives a chance to attendees to talk about your events within all of its stages. Create hashtags to help the branding strategy to engage and encourage engagement. These social media allow sharing, tagging and liking posts which will enhance the brand of your event and add more popularity to it (Eden, 2011; Patterson, 2016)
  • Cost effective – YES! It is incredibly affordable, and it could be a great asset for small events or charity event which might not be well sponsored. According to Gotter (2017) the price per click in Facebook is around £0.26 which make is almost free. Also creating an event page and promoting it within your circles of friends and groups is free, which your event can benefit from.
  • Worth of mouth marketing– phone calls, emails to invite friends and family to an event? All of these are left in the past (Eden, 2011). These days word of mouth is one of the most powerful social media which allows you to reach out your fr
  • url.jpgiends, colleagues, family in order to invite them for an event. What is needed is just ‘click’ share on Facebook or LinkedIn or just share the event you’re going to so your friends within the network can consider joining.

Negative Impacts

  • Negative Feedback– event organizers should be ready to face complains and negative feedback on their event pages. However, they have to have people handling it at all times. Sometimes the negative feedback might come from attendees but other times it might come from unhappy employees, which makes the whole organization to look bad.
  • Potential for Embarrassment: social media is powerful and once something gets viral is a challenge to ease it or rectify it. An advice for all events managers is to regular check the event social media networks for any embarrassing pictures, videos, comments, messages or even hashtags. All of these being left for too long it might result in disadvantage for your event and its brand.

 

 

  • Time Consuming – according to Social Media today social media marketers spend between 1-12 hours to create, edit, approve and publish content in any social media platform. It might be a challenge as they have to come with an innovative content which interests the specific event target market. Also, if event attendees have any questions before-during or after the event, marketers have to make sure they respond on every comment, message and review. If not, the rating is possible to drop from 71% to 19%.

 

After we have outlined some of the main advantages and disadvantages of using social media for your event, the only thing we would have to hope for is for events managers to think well when they are making their decisions about how to socially market their event.

How to manage the mental health and well-being of event industry professionals?

Did you know that event manager has been ranked as the sixth most stressful job out of ten. According to Deighton (2015) survey 83% of workers within the industry point out stress as a significant problem. Unfortunately, workers also mentioned that employers do not see stress as a health concern, but however it is somehow related as 67% said hours are too long and they cannot get a sufficient amount of sleep or even time for lunch break (Deighton, 2015). 

 

download (1)

Obviously, health should be a priority for everyone and in todays blog will be discussing how to recognize the symptoms of stress, what factors can increase it and techniques of how to manage it.

According to the variety of professionals and researchers who have contributed to researching the area, to manage the stress we should be able to first recognize the symptoms. They might be resulting not only in anxiety but also in insomnia, irritability and other behavioral changes. The Health and Safety Execute splits the stress symptoms into 3 dimensions: emotional, mental and behavioral changes.

 

Emotional symptoms

  • Negative/ depressive state
  • Disappointment with yourself
  • More tearful, sensitive or aggressive reactions
  • Loneliness or isolation
  • Lack of motivation, commitment, confidence

 

Mental symptoms

  • Difficulty with decision making
  • Confusion
  • Lack of concentration
  • Bad Memory

Changes in the behavior

 

  • Eating habits change
  • Smoking, drinking or drug usage possible
  • Changes in attendance
  • Changes in sleep patterns
  • Nervous Behavior

Researchers also say that recognizing the symptoms is valuable as it will make it easier to analyze what actually cost the stress and identify potential help. Event managers are often responsible for multitasking. Some of these multitasking activities are the biggest and the most common stress factors for the field professionals

  • Short- term deadlines

There are always plenty of deadlines for an event manager and time is always short or increases shorter, which means not enough time for getting the job done. This is always a stress factor as often results in long hours work, no weekends and no time for launch break, which was the case with the survey of Deighton (2015).

  • Budgets

Budgeting is not an easy task! Even with budgeting issues , event managers are still expected to deliver a great event. That could easily increase stress or the confidence and the feeling of potential in a person.

  • Clients

One of the most stressful factors. Dealing with people is a challenge, within this industry clients usually have high demands, they might be rude or even obstructive. In this case, an event manager should just try to put themselves in the client’s shoes and try to work out what would satisfy them the most.

  • Manage a team

This could also results in increasing the stress levels. For some event a large number of people will be needed, which might includes not only people of your own but volunteers, people from other agencies, catering staff and so on. In order to avoid the stress, its a good idea everyone to be aware of their rob role and know what they have to do.

The industry itself is unpredictable. Even if you are the best in doing your job, things still can go wrong. In this case an event manager should learn how to manage the stress levels by using some of these techniques.

  • Time management – keep a diary and prioritize the importance of the tasks. This will help you to stay on top of the deadlines and minimize the level of stress
  • Relax– try to always find time to relax. It could be through exercises or some time alone which will remove you from stressful situations. Perhaps breathing exercises, yoga, meditation or anything that it will get your mind away from work.
  • Balanced Life– try to always find time for your loved ones. With having deadlines and busy schedule sometimes we forget about family and friends. However, study shoes that we need them to reduce the level of stress and live a balanced long life.

Top 4 trends within venue design for events in 2018.

The event industry, worth over £39,1 billion in the United Kingdom, which has increased almost £4 billion for the last 8 years (Britain for Events, 2010). The Corporate Event Sector including conferences, meetings, exhibitions, trade shows, incentive travel and corporate hospitality, is the worthiest one with revenue of £30.3 billion.

With such a huge impact on the British economy the business event sector is under a constant development. Events managers are constantly looking for more innovative venue choices and decor in order to create new and exciting experiences for attendees (Dannen, 2015). Clients are demanding more from the venues in terms of productivity and efficiency. They want to see venues demonstrating and adding a real value to the way they offer themselves on the market. In this blogpost we will be identifying some of the current trends in business event design.

  • Unique venue with flexible space

    What we mean by ‘Flexible Space’ is to allow participants or attendees to connect and interact with each other at a conference and to engage together in social learning (Dannen, 2015). It will be an asset if the design of the venue allows participants to meet informally and all-day access to food and beverage. For example, lounge style area it will be excellent as it will also allow participant to interact between each other and potentially with the presenters. (Janssen, 2017; Davidson, 2018).

    Why do we think idownloadt works?  Well… By allowing attendees to interact with each other freely, organisers let attendees to immerse themselves completely and experience the event. In other words, organisers are making attendees, participants rather than keeping them just sitting and listening for hours. Great examples for this type of venues could be meeting rooms within interactive restaurants or coffee shops, museum spaces or outdoor garden with a lounge area.

  •  Event Design= NOT a Solo Sport

Some of the best events are designed by teams. The collective effort and learning from your teammates have proven to be more engaging within meetings and corporate conferences (Janssen, 2017). However, this requires a serious change in one’s behaviour but Elling Hamso says ‘Change of behaviour is the only mechanism known to mankind that creates value in the event’ (Janssen, 2017).

downloadWhy do we think it works? It is a common knowledge that happy team makes a productive team, so the market for team building venues is potentially huge. Depending on what the client wants the venues might vary between karaoke bars, kitchen venues for organising culinary classes, outdoors playgrounds or even museum spaces.

  • Home Meets Event – Create sense of the place

It looks like 2017 was the year to move on from basic and boring logistical approaches within event design (Oates, 2017; Janseen, 2017). Some of the most successful events designs have managed to influence participants and make them feel like they belong to the venue and create a sense of being at ‘HOME’. Robertson (2017) argues that to achieve that few things should be considered. The first one is to play with colors. Use bright and strong colors for your next meetings which can have impact on participant imagination and boost their creativity. The second one is seating arrangement. It should be designed for people to feel the comfort as they will in their own ‘homes’. It said when people are comfortably seated they concentrate easy and the attention is higher. Again, depending on the kind of event venues might vary. Some of the most popular ones are lounge areas with comfortable seating or meeting/conference venues with soft and bright color.

`

 

  • Tech Venues

Technology within events is a powerful and enormous topic, which we won’t look at today. However, the point is that clients and events professionals do prefer venue who are equipped with  some technological connection. Robertson (2017) says this is from a great importance to establish the access that participants will have through their devices. Another trend related to participant’s access is the availability of laptop touchdown spots with power outlets (Kelliher, 2018; Robertson; 2017). Depending on the type of the business event, videoconferencing screens should be provided within the venue, plus twitter screens, live or chat screens ((Janssen, 2017; Davidson, 2018; Kelliher, 2018).

Using these ideas for venues will hopefully provide  an immersion and exciting experience for the events attendees. The venue management area within the events  is fatly developing in innovating the participation of attendees. There are plenty of trends which contributes to the contemporary variety in the industry, however these are my Top 4 which I believed will have the biggest impact on the industry in 2018.